Cookie Policy
Effective Date: 17th October, 2024
At Lodrify (“we,” “our,” “us”), we use cookies and similar tracking technologies to enhance your experience on our website, analyze site performance, and deliver relevant content. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, tablet, or mobile) by your web browser. They help websites recognize returning visitors, improve functionality, and gather insights into user behaviour.
2. Types of Cookies We Use
2.1. Essential Cookies
These cookies are necessary for the basic functionality of our website, such as navigating pages, accessing secure areas, and processing payments.
Examples:
- Session cookies for managing user logins.
- Security cookies to protect against fraudulent activities.
2.2. Analytics Cookies
These cookies collect information about how visitors use our website, such as which pages are visited most often, how users navigate the site, and any errors encountered. This data helps us improve the website and user experience.
Examples:
- Google Analytics cookies.
2.3. Performance Cookies
These cookies monitor site performance and help us identify areas to optimize, ensuring a smooth and responsive user experience.
Examples:
- Load balancing cookies to manage server traffic.
2.4. Marketing Cookies
These cookies track your online activity to deliver personalized advertising based on your interests. They may also limit the number of times you see an ad and measure the effectiveness of our marketing campaigns.
Examples:
- Facebook Pixel for retargeting.
2.5. Third-Party Cookies
Third-party cookies are set by external services we use, such as payment processors (e.g., Stripe) and social media platforms.
Examples:
- Stripe cookies for secure payment processing.
- Embedded social media cookies for sharing content.
3. How We Use Cookies
We use cookies to:
- Enable core website functionality.
- Track your progress and engagement in the DIY Video Course.
- Process payments securely via Stripe.
- Analyze website performance and user behavior.
- Deliver relevant marketing messages and retargeting ads.
4. Your Choices
4.1. Managing Cookies
You can control or disable cookies through your browser settings. Most browsers allow you to:
- View and delete existing cookies.
- Block cookies from specific sites.
- Disable all cookies.
4.2. Opt-Out Options
- For Google Analytics: Opt-out browser add-on.
- For personalized ads: Use the Your Online Choices or Network Advertising Initiative opt-out tools.
Note: Disabling cookies may affect website functionality, such as accessing secure areas or completing transactions.
5. Third-Party Services
We use third-party services that may set their own cookies. These include:
- Stripe: For secure payment processing. Learn more about Stripe’s use of cookies in their Privacy Policy.
- Google Analytics: This is used to track site performance and user behavior.
- Facebook Pixel: For personalized advertising and retargeting.
6. Data Retention
Cookies have varying lifespans:
- Session Cookies: Temporary and deleted when you close your browser.
- Persistent Cookies: Remain on your device until they expire or are deleted manually.
We retain cookie-related data for as long as necessary to fulfil the purposes outlined in this policy.
7. Changes to This Policy
We may update this Cookie Policy to reflect changes in our practices or applicable laws. Updates will be posted on this page with the revised effective date.
8. Contact Us
If you have questions about this Cookie Policy or how we use cookies, please contact us:
- Email: privacy@lodrify.co.uk
- Address: 171-75 Shelton Street
Covent Garden, London WC2H 9JQ
+44 (0)7379 428 013
Consent
By continuing to use our website, you consent to the use of cookies as described in this policy.